UNCOVERING THE LINKS BETWEEN CAUSE AND EFFECT
We understand how people think, feel and behave. We turn complex data into clear, easy-to-understand and compelling stories, helping you make better business decisions.
HOW WE RESEARCH
Qualitative
Qualitative research methods (group discussions, interviews, guided shopping, ORC – online forums, ethnography, etc.) are used when we want to gain in-depth insight into consumers’ perceptions, practices, preferences, and expectations. When we want to answer questions like: Why? How? In which way?
Quantitative
Quantitative research methods are used when we want to obtain statistically representative data by applying a structured questionnaire to a larger sample. When we want to answer a question like: How many?
Neuromarketing
Using EEG and eye tracking technology, we get an in-depth insight into the brain activity and unconscious mind of the consumer. We can find out what is really going on in people’s brains when they encounter brands, their advertising and other marketing activities.
Conjoint
The Conjoint Experiment allows us to answer the question of what features and price a product/service should have to perform optimally in the market. It allows us to prepare “what if” scenarios. With the help of a simulator (which we build using the collected survey data), we can identify the changes that occur in purchasing decisions if certain product/service characteristics change.
Storytelling
It is human nature to remember stories and forget information. That’s why we create easy-to-understand and compelling stories from a mass of data. We use infographics, illustrations, image collages, videos, and animations.
Online panel
We use our own Plusplet online panel to conduct the online survey. This is a community of individuals who like to express their opinions and participate in online surveys. It reflects the population of Slovenia in terms of gender, age and regional structure and is statistically representative. This means that the results of a survey on a sample of “panelists” are similar to what the results would be on the population as a whole.
ARAGON’S GUIDE TO THE METHODS
Do you find yourself asking the following questions?
How do we conduct…
CONCEPT TESTING
product concept development, flavour concept development, packaging design, advertising creative development, price positioning
BRAND / MARKETING COMMUNICATION PERFORMANCE EVALUATION
brand perception and positioning testing, advertising effectiveness measurement, brand tracking
CUSTOMER EXPERIENCE MANAGEMENT
customer segmentation, shopping behaviour tracking, website and app usability testing
RESEARCH TO SUPPORT CUSTOMER EXPERIENCE EVALUATION
mystery shopping, customer satisfaction research
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SUCCESSFUL STORIES
OUR INSPIRATION
“Večina ljudi je prepričanih, da so tržne raziskave stvar vprašalnikov, vzorcev, računalniških algoritmov, številk in odstotkov, deležev in stolpcev. A v resnici so tržne raziskave predvsem stvar ljudi. Raziskovalci poskušamo razumeti in razložiti najgloblje vzgibe, ki vodijo razmišljanje, občutenje ter vedenje ljudi. S tem vpogledom pomagamo odločevalcem v podjetjih in organizacijah, da laže predvidijo dogodke v prihodnosti. Tako preprosto je bistvo raziskovalnega dela; seveda pa pri njem raziskovalci uporabljamo vrsto kompleksnih metod in postopkov. Jasno je, nimamo kristalne krogle, ki bi ponujala vse odgovore na vsa vprašanja, lahko pa poiščemo koristne odgovore na pravilno zastavljena vprašanja. Če razmišljam o svojem poklicu in svojem poslanstvu, mi je še najbliže naslednja definicija: raziskovalci vidimo tisto, kar lahko vidijo vsi, in pri tem pomislimo na nekaj, na kar prej ni pomislil še nihče.”
ABOUT ARAGON
We are one of Slovenia’s leading market research agencies. Since 1999, we have been providing market research, expert advice and insights to help our clients make better marketing and business decisions.
Our work is driven by curiosity and creative expertise. We draw on a broad range of advanced research methods and approaches to uncover meaningful insights.
For our online surveys, we use our own Plusplet online panel, which reflects the Slovenian population in terms of gender, age groups and regional distribution.
LOYAL CLIENTS
RESEARCH PROJECTS COMPLETED
CUPS OF COFFEE A YEAR
YEARS OF COMBINED EXPERIENCE
Together with our clients, we have received numerous Effie Awards.
We are active members of leading professional research and marketing associations, including ESOMAR, AMA, DMS and SOZ. We also regularly attend national and international industry events and conferences, including ESOMAR, SMK, Marketing Focus, SOF, Effie, Golden Drum, Media Meeting, SEMPL, SKIM and Sawtooth Software.
Together with our clients, we have received numerous Effie Awards.
We are active members of leading professional research and marketing associations, including ESOMAR, AMA, DMS and SOZ. We also regularly attend national and international industry events and conferences, including ESOMAR, SMK, Marketing Focus, SOF, Effie, Golden Drum, Media Meeting, SEMPL and SKIM.
Aragon d.o.o.
Address: Ulica 28. maja 49, Ljubljana
Phone: +386 1 547 17 08
Email: info@aragon.si
Website: www.aragon.si
Online panel: plusplet.com
